We’ve all seen the charts. The last few core updates have been brutal for niche sites and independent publishers who relied on traditional content frameworks.
I’ve been running an experiment on an older domain that lost 70% of its organic traffic. Instead of just throwing more AI content at it, I stripped down the infrastructure:
Removed 40% of the low-performing index pages.
Re-engineered the internal link architecture to pass maximum equity to top-tier pages.
Replaced generic affiliate links with direct, programmatic data points.
Early results: Organic impressions are recovering (+25% over the last 14 days), but the bounce rate on the heavily modified pages dropped significantly.
What tactics are you guys deploying right now to recover domain authority? Are you focusing on technical pruning, or completely shifting to alternative traffic sources? Let's talk data.